--- title: "Now Available: The 2021 Holiday Report for CPG Professionals 🎄" description: With 36 pages of insights, best practices, and tools, our 2021 holiday report is the ideal companion for CPG professionals. image: https://www.fieldagentcanada.com/hubfs/Holiday-Report-Header2.jpg --- [![Field-Agent-Canada-Logo](https://www.fieldagentcanada.com/hs-fs/hubfs/2022%20Website%20Refresh/2022%20-%20Header/Field-Agent-Canada-Logo.png?width=2000&height=497&name=Field-Agent-Canada-Logo.png "Field-Agent-Canada-Logo")](https://fieldagentcanada.com) - Our Solutions - [Shopper Insights](https://www.fieldagentcanada.com/mobile-research) - [Product Insights](https://www.fieldagentcanada.com/product-insights) - [Concept Testing](https://www.fieldagentcanada.com/concept-tests) - [Shelf Evaluation](https://www.fieldagentcanada.com/shelf-evaluation) - [Competitive Insights](https://www.fieldagentcanada.com/competitive-insights) - [Cannabis Shopper Insights](https://www.fieldagentcanada.com/cannabis-shopper-insights) - [On-Site Visibility](https://www.fieldagentcanada.com/mobile-audits) - [Display Audits](https://www.fieldagentcanada.com/display-audits) - [Price Checks](https://www.fieldagentcanada.com/price-check) - [On-Shelf Availability](https://www.fieldagentcanada.com/on-shelf-availability) - [Item Checkup](https://www.fieldagentcanada.com/item-checkup) - [Drive Trial](https://www.fieldagentcanada.com/drive-trial) - [Ratings & Reviews](https://www.fieldagentcanada.com/ratings-and-reviews) - [Buy & Try](https://www.fieldagentcanada.com/buyandtry) - [Social Mentions](https://www.fieldagentcanada.com/social-mentions) - [360° Innovation Booster](https://www.fieldagentcanada.com/360) - [Volume Booster Digital Coupons](https://www.fieldagentcanada.com/volume-booster-digital-coupons) - [Mystery Shopping](https://www.fieldagentcanada.com/mystery-shopping) - [Marketplace](https://www.fieldagentcanada.com/marketplace) - [How It Works](https://www.fieldagentcanada.com/how-field-agent-works) - [Blog](https://www.fieldagentcanada.com/blog) - [Read Our Blog](https://www.fieldagentcanada.com/blog) - [Field Agent - In the Press](https://www.fieldagentcanada.com/in-the-press) - [Love Letters to Canadian Brands](https://www.fieldagentcanada.com/love-letters-to-canadian-brands) - [What's on the Fence?](https://www.fieldagentcanada.com/whats-on-the-fence) - [Contact](https://www.fieldagentcanada.com/contact-us-master-lp) - [For Agents](https://www.fieldagentcanada.com/agent-app-canada) - [Agent Support](https://fieldagentcanada.zendesk.com/hc/en-us/) - [Become a Field Agent](https://www.fieldagentcanada.com/agent-app-canada) - [Agent FAQ](https://www.fieldagentcanada.com/agent-app-canada-faq-english) - [Top Agent Leaderboards](https://www.fieldagentcanada.com/top-agent-leaderboards) [ Log In ](https://ca.fieldagent.net/log-in/) [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) - [ Log In ](https://ca.fieldagent.net/log-in/) - [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) [![endcaps-image](https://info.fieldagent.net/hs-fs/hubfs/2019%20FA/blog/endcaps-image.png?width=342&height=179&name=endcaps-image.png "endcaps-image")](https://www.fieldagentcanada.com/blog) ### Search Posts: ### Subscribe Here: [![Canadian Milk Report ](https://no-cache.hubspot.com/cta/default/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff) ![](https://www.fieldagentcanada.com/hubfs/Holiday-Report-Header2.jpg) # Now Available: The 2021 Holiday Report for CPG Professionals 🎄 Sep 28, 2021 10:02:39 AM | [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research), [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagentcanada.com/blog/holiday-report-2021) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagentcanada.com/blog/holiday-report-2021) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagentcanada.com/blog/holiday-report-2021) [** ](https://www.fieldagentcanada.com/blog/holiday-report-2021#)   Holiday shoppers in Canada spent an estimated $1,276 per person in 2020 and overall Canadian retail sales last December were down 3.4% compared to December 2019. So we must be headed towards an uptick in 2021 - right?   Despite bullish projections, however, the 2021 holiday season is bound to be complicated by lingering concerns over COVID-19, labour shortages, supply chain disruptions, spiking inflation, and other potential—let's call them—gamechangers. It's hard to remember a holiday shopping season with so many pressing questions and so many perplexing uncertainties. This year, in particular, holiday success will go to the prepared. CPG brands and professionals that take a deliberate, strategic approach to the 2021 holiday season will find ways to win more sales, outmaneuver competitors, and grow their business.  "The 2021 Holiday Report for CPG Professionals," a free resource from Field Agent, is chock-full of survey insights, CPG best practices, and useful tools to help brands prepare for the quickly-approaching holiday shopping season—and the challenges it throws at them. Inside you'll discover: - Several pages of insights to help brands get acquainted with this year's holiday shopper, based on a survey of 1,250 holiday households - Expert advice on holiday retail from a panel of experienced CPG veterans - Information on useful tools to help brands grow their holiday business With 36 pages of insights, best practices, and tools, our 2021 holiday report is the ideal companion for CPG professionals looking to make their mark this holiday season. Claim your free copy below. 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