--- title: How will Canadians react to Amazon Prime's Double Dip? description: On October 10th and 11th, Amazon will run its second Prime Day of 2023. We surveyed over 2,700 Canadians to gauge the impact of Prime Day as we enter the Holiday shopping period. image: https://www.fieldagentcanada.com/hubfs/Amazon-Prime-Days-Holidays-2020-HEADER.jpg --- [![Field-Agent-Canada-Logo](https://www.fieldagentcanada.com/hs-fs/hubfs/2022%20Website%20Refresh/2022%20-%20Header/Field-Agent-Canada-Logo.png?width=2000&height=497&name=Field-Agent-Canada-Logo.png "Field-Agent-Canada-Logo")](https://fieldagentcanada.com) - Our Solutions - [Shopper Insights](https://www.fieldagentcanada.com/mobile-research) - [Product Insights](https://www.fieldagentcanada.com/product-insights) - [Concept Testing](https://www.fieldagentcanada.com/concept-tests) - [Shelf Evaluation](https://www.fieldagentcanada.com/shelf-evaluation) - [Competitive Insights](https://www.fieldagentcanada.com/competitive-insights) - [Cannabis Shopper Insights](https://www.fieldagentcanada.com/cannabis-shopper-insights) - [On-Site Visibility](https://www.fieldagentcanada.com/mobile-audits) - [Display Audits](https://www.fieldagentcanada.com/display-audits) - [Price Checks](https://www.fieldagentcanada.com/price-check) - [On-Shelf Availability](https://www.fieldagentcanada.com/on-shelf-availability) - [Item Checkup](https://www.fieldagentcanada.com/item-checkup) - [Drive Trial](https://www.fieldagentcanada.com/drive-trial) - [Ratings & Reviews](https://www.fieldagentcanada.com/ratings-and-reviews) - [Buy & Try](https://www.fieldagentcanada.com/buyandtry) - [Social Mentions](https://www.fieldagentcanada.com/social-mentions) - [360° Innovation Booster](https://www.fieldagentcanada.com/360) - [Volume Booster Digital Coupons](https://www.fieldagentcanada.com/volume-booster-digital-coupons) - [Mystery Shopping](https://www.fieldagentcanada.com/mystery-shopping) - [Marketplace](https://www.fieldagentcanada.com/marketplace) - [How It Works](https://www.fieldagentcanada.com/how-field-agent-works) - [Blog](https://www.fieldagentcanada.com/blog) - [Read Our Blog](https://www.fieldagentcanada.com/blog) - [Field Agent - In the Press](https://www.fieldagentcanada.com/in-the-press) - [Love Letters to Canadian Brands](https://www.fieldagentcanada.com/love-letters-to-canadian-brands) - [What's on the Fence?](https://www.fieldagentcanada.com/whats-on-the-fence) - [Contact](https://www.fieldagentcanada.com/contact-us-master-lp) - [For Agents](https://www.fieldagentcanada.com/agent-app-canada) - [Agent Support](https://fieldagentcanada.zendesk.com/hc/en-us/) - [Become a Field Agent](https://www.fieldagentcanada.com/agent-app-canada) - [Agent FAQ](https://www.fieldagentcanada.com/agent-app-canada-faq-english) - [Top Agent Leaderboards](https://www.fieldagentcanada.com/top-agent-leaderboards) [ Log In ](https://ca.fieldagent.net/log-in/) [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) - [ Log In ](https://ca.fieldagent.net/log-in/) - [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) 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Oct 9, 2023 5:00:00 PM | [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagentcanada.com/blog/prime-day-october-2023) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagentcanada.com/blog/prime-day-october-2023) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagentcanada.com/blog/prime-day-october-2023) [** ](https://www.fieldagentcanada.com/blog/prime-day-october-2023#) On October 10th and 11th, Amazon will run its second Prime Day of 2023 (the first was back in July - where has the summer gone?)   Field Agent Canada surveyed over 2,700 Canadians over the past couple of weeks to gauge the impact of Prime Day as we enter the Holiday shopping period.   First, almost everybody is a Prime member (at least all the cool kids). 87% of respondents said they subscribe to the service.   In terms of Prime Day Part Deux, we should expect to see more Canadians shopping Prime Day (77% in October vs. 66% in July) and shoppers will be spending more as well. 75% of those who will be shopping Prime Day in October will spend $100 or more compared to just 62% in July.   The big five categories from Prime Day have not shifted since July with Home Decor, Storage & Organization, Clothing, Household Supplies and Health & Personal Care topping the shopping list.    Prime Day is here - let the holiday shopping period officially begin!   Let's do a deep dive into the results of our survey:   ![Blue Modern Minimalist Professional Digital Marketer Biography-2](https://www.fieldagentcanada.com/hs-fs/hubfs/Blue%20Modern%20Minimalist%20Professional%20Digital%20Marketer%20Biography-2.png?width=800&height=2000&name=Blue%20Modern%20Minimalist%20Professional%20Digital%20Marketer%20Biography-2.png)     [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) - [ << Previous Post **](https://www.fieldagentcanada.com/blog/psychology-of-consumer-behaviour) - [**Next Post >> ](https://www.fieldagentcanada.com/blog/virtual-store-tour-mcdonalds-calgary) ## related posts ### [Dollarama by the Numbers - 5 Facts Every CPG Supplier Should Know](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) [Read More ⟶](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) ### [Virtual Store Tour - Flying Tiger Copenhagen, Toronto](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) [Read More ⟶](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) ### [What Are the Best Alternatives to Field Reps for Store Checks in Canada?](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) [Read More ⟶](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) ## For App Users ## Business Solutions ## Get in Touch [Contact Us](https://www.fieldagentcanada.com/contact-us) © 2022 Field Agent Canada. 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