--- title: Start 2026 off Strong - Mystery Shops description: Kickstart 2026 with mystery shops to uncover key insights about shopper experiences and improve brand execution. Contact us today to set your brand up for success. image: https://www.fieldagentcanada.com/hubfs/Headers-17.png --- [![Field-Agent-Canada-Logo](https://www.fieldagentcanada.com/hs-fs/hubfs/2022%20Website%20Refresh/2022%20-%20Header/Field-Agent-Canada-Logo.png?width=2000&height=497&name=Field-Agent-Canada-Logo.png "Field-Agent-Canada-Logo")](https://fieldagentcanada.com) - Our Solutions - [Shopper Insights](https://www.fieldagentcanada.com/mobile-research) - [Product Insights](https://www.fieldagentcanada.com/product-insights) - [Concept Testing](https://www.fieldagentcanada.com/concept-tests) - [Shelf Evaluation](https://www.fieldagentcanada.com/shelf-evaluation) - [Competitive Insights](https://www.fieldagentcanada.com/competitive-insights) - [Cannabis Shopper Insights](https://www.fieldagentcanada.com/cannabis-shopper-insights) - [On-Site Visibility](https://www.fieldagentcanada.com/mobile-audits) - [Display Audits](https://www.fieldagentcanada.com/display-audits) - [Price Checks](https://www.fieldagentcanada.com/price-check) - [On-Shelf Availability](https://www.fieldagentcanada.com/on-shelf-availability) - [Item Checkup](https://www.fieldagentcanada.com/item-checkup) - [Drive Trial](https://www.fieldagentcanada.com/drive-trial) - [Ratings & Reviews](https://www.fieldagentcanada.com/ratings-and-reviews) - [Buy & Try](https://www.fieldagentcanada.com/buyandtry) - [Social Mentions](https://www.fieldagentcanada.com/social-mentions) - [360° Innovation Booster](https://www.fieldagentcanada.com/360) - [Volume Booster Digital Coupons](https://www.fieldagentcanada.com/volume-booster-digital-coupons) - [Mystery Shopping](https://www.fieldagentcanada.com/mystery-shopping) - [Marketplace](https://www.fieldagentcanada.com/marketplace) - [How It Works](https://www.fieldagentcanada.com/how-field-agent-works) - [Blog](https://www.fieldagentcanada.com/blog) - [Read Our Blog](https://www.fieldagentcanada.com/blog) - [Field Agent - In the Press](https://www.fieldagentcanada.com/in-the-press) - [Love Letters to Canadian Brands](https://www.fieldagentcanada.com/love-letters-to-canadian-brands) - [What's on the Fence?](https://www.fieldagentcanada.com/whats-on-the-fence) - [Contact](https://www.fieldagentcanada.com/contact-us-master-lp) - [For Agents](https://www.fieldagentcanada.com/agent-app-canada) - [Agent Support](https://fieldagentcanada.zendesk.com/hc/en-us/) - [Become a Field Agent](https://www.fieldagentcanada.com/agent-app-canada) - [Agent FAQ](https://www.fieldagentcanada.com/agent-app-canada-faq-english) - [Top Agent Leaderboards](https://www.fieldagentcanada.com/top-agent-leaderboards) [ Log In ](https://ca.fieldagent.net/log-in/) [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) - [ Log In ](https://ca.fieldagent.net/log-in/) - [ Sign Up ](https://ca.fieldagent.net/sign-up-landing/?) [![endcaps-image](https://info.fieldagent.net/hs-fs/hubfs/2019%20FA/blog/endcaps-image.png?width=342&height=179&name=endcaps-image.png "endcaps-image")](https://www.fieldagentcanada.com/blog) ### Search Posts: ### Subscribe Here: [![Canadian Milk Report ](https://no-cache.hubspot.com/cta/default/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff.png)](https://cta-redirect.hubspot.com/cta/redirect/6064788/3b884a5a-ce3b-48c3-8fe7-bd83212a58ff) ![](https://www.fieldagentcanada.com/hubfs/Headers-17.png) # Start 2026 off Strong - Mystery Shops Jan 12, 2026 11:18:04 AM | [Jeff Doucette](https://www.fieldagentcanada.com/blog/author/jeff-doucette) [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research), [Grocery](https://www.fieldagentcanada.com/blog/tag/grocery), [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) [** ](http://www.linkedin.com/shareArticle?mini=true&url=https://www.fieldagentcanada.com/blog/start-2026-off-strong-mystery-shops) [** ](http://www.facebook.com/sharer.php?u=https://www.fieldagentcanada.com/blog/start-2026-off-strong-mystery-shops) [** ](https://twitter.com/intent/tweet?url=https://www.fieldagentcanada.com/blog/start-2026-off-strong-mystery-shops) [** ](https://www.fieldagentcanada.com/blog/start-2026-off-strong-mystery-shops#) Audits tell you what’s happening in store. Mystery shops tell you **why**. If you want to understand how shoppers actually experience your brand — from first glance to final purchase — mystery shopping is one of the most powerful tools you can use.   ### Why Shopper Experience Can’t Be Assumed In-store experience varies widely depending on staff knowledge, store traffic, and execution. Even when products are perfectly merchandised, conversations at shelf or counter can make or break a sale. Mystery shops uncover insights you can’t get from internal reports, including: - How staff describe your product versus competitors. - Whether key selling points are communicated clearly. - How promotions and displays are explained (or ignored). - Friction points that stop shoppers from buying. ### Early Insights Drive Better Training and Execution The beginning of the year is an ideal time to assess experience. Staff turnover and refreshed merchandising can influence how brands are represented in store. Mystery shops help you identify: - Knowledge gaps that can be addressed through training. - Messaging inconsistencies across banners or regions. - Opportunities to improve conversion, not just visibility. ### Start 2026 by Seeing Your Brand Through Shoppers’ Eyes Mystery shops help brands move beyond “we think” to **“we know.”** **Start the year with clarity and confidence. ****Launch a Q1 audit to uncover execution gaps early and set your brand up for success in 2026. [Contact us today to get started!](https://www.fieldagentcanada.com/contact-us)**   [Mobile Research](https://www.fieldagentcanada.com/blog/tag/mobile-research), [Grocery](https://www.fieldagentcanada.com/blog/tag/grocery), [Insights Report](https://www.fieldagentcanada.com/blog/tag/insights-report) - [ << Previous Post **](https://www.fieldagentcanada.com/blog/virtual-store-tour-community-natural-foods-calgary) - [**Next Post >> ](https://www.fieldagentcanada.com/blog/virtual-store-tour-eataly-toronto-eaton-centre) ## related posts ### [Dollarama by the Numbers - 5 Facts Every CPG Supplier Should Know](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) [Read More ⟶](https://www.fieldagentcanada.com/blog/dollarama-by-the-numbers) ### [Virtual Store Tour - Flying Tiger Copenhagen, Toronto](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) [Read More ⟶](https://www.fieldagentcanada.com/blog/virtual-store-tour-flying-tiger-copenhagen-toronto) ### [What Are the Best Alternatives to Field Reps for Store Checks in Canada?](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) [Read More ⟶](https://www.fieldagentcanada.com/blog/what-are-the-best-alternatives-to-field-reps-for-store-checks-in-canada) ## For App Users ## Business Solutions ## Get in Touch [Contact Us](https://www.fieldagentcanada.com/contact-us) © 2022 Field Agent Canada. 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